“Your home is your choice. The 3-Phased Marketing Strategy allows us to control how it’s marketed and how your data is being used, enabling us to protect and promote your home’s value."
Robert Reffkin, Founder & CEO COMPASS
Accuring days on market can diminish a home's perceived value. The longer a home sits on the market, the more it can be perceived as undesirable or overpriced, reducing buyer interest and lowering the final sale price.
Reductions risk lowering buyer confidence. When a home's price is reduced publicly, it can signal to buyers that the seller is desperate or that there is something wrong with the property, making them less willing to pay your list price.
Due to Clear Cooperation, sellers have little control over how their home is presented and who thier personal information is being sold to, which can expose sellers to unnecessary risks.
Third-party platforms like Zillow can add their own assessments and data to a listing which may not accurately reflect the true value or desirability of the property, such as Zestimate, Walk Scores, Insurance Costs, Climate Risks, Public Saves & Views.
Third party sites like Zillow block buyers ability to reach out to listing agents directly. These "leads" are sold to other agents whose interests may not align with your home sale goals and know very little about your home.
This is a crucial time that could take 7 days to weeks depending on your home. With a traditional brokerage you risk this opportunity of buyer searching that may settle on another home due to lack of inventory.
Results of Our 3-Phase Marketing Plan
This phase allows us to signal to over 1 million buyers that your listing is coming soon, all while we work together to prepare your home for showings. Unlike traditional brokerages that miss out on this critical lead generation opportunity during the preparation stage, we maximize exposure. Best of all, you’re in control—there’s no obligation to accept offers or show the property during this phase. If privacy and discretion is your top priority your listing can stay in this phase.
We will pre-market your home to 34k+ Compass agents and their 1M+ buyers to create interest and anticipation before it's ready to launch on the public market. We will start this process in the make ready phase while we prepare the home for photos and showings.
Gather data-backed insights on how Compass buyers are engaging with your listing and target specific agents whose buyers have saved, commented, and favorited your listing.
With Private Exclusives we create can test the price or even list without a price. Buyer feedback and Reverse Prospecting allows us to get a pulse on buyer interest and demand for your property before going live in MLS
Avoid the potential negative impacts of traditional listing methods, such as Zillow's Zestimate and other public data points.
Allowing us to fine-tune the pricing and positioning of your home based on real feedback, data, and insights without any public price reductions.
Possibly attract a buyer willing to move quickly for an off market opportunity, with less competition, and reduced stress. The risk a buyer may have if you choose to open to the public market, may help you in negotiations.
According to Forbes.com “Pricing your listing right and you ’ll likely get 98.1% of your asking price in about 30 days. If you price it wrong, however, you’re currently looking at taking an 8.4% hit on your price after waiting 4 months."
The Coming Soon phase is a pivotal step that allows us to broaden your reach publicly and control the marketing details before it is listed on the MLS where negative insights attack. During this exclusive window, buyers who inquire receive the most accurate and helpful information directly from someone fully dedicated to your best interests and the success of your listing.
Your listing is publicly launched on Compass.com, building buyer anticipation by exposing it to a wider audience.
We are still avoiding days on market and public price drops.
Now armed with more feedback and engagement insights on how buyers interact with your listing, we can confirm our marketing and pricing strategy or allow for strategic adjustments before your public launch.
Improve the chance of ranking higher on Google search results because search engines often prioritize the sites of origin.
Ensure your Listing Agent receives all inquiries instead of leads being sold to agents whose interests may not align with your home sale goals. Coming Soon listings have 17x more buyers click “Contact Agent” than listings in MLS and Portal Sites.
Pre-marketing efforts from Phase 1 and 2 allows us to work for you well ahead of traditional timelines. Armed with insights and feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you.
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2206 21st Ave S Nashville TN 37212
2206 21st Ave S Nashville TN 37212
